1953 Saran Wrap® ad: “The Most Amazing Food Wrap Ever Developed!”
A Consumer Product Gets Dow on a Roll
Saran Wrap® was the first product Dow sold directly to consumers. Appearing in the nationally syndicated This Week magazine, this print ad was just one element of a massive advertising campaign. Saran Wrap debuted on The Today Show, and Dow sponsored an entire television program called Medic to help showcase the product. Saran Wrap would go on to sell more than 200 million rolls in five years. It was a successful part of Dow’s major consumer push of the 1940s and 1950s.
From Chance Discoveries to Materials Science Leadership
Polyvinylidene chloride, which Dow dubbed Saran, was discovered by accident in 1933 by Ralph M. Wiley, a student helping in Dow’s Physics Lab. The film he found on the side of a test tube would later be developed into a seating material, plastic used for wartime and industrial purposes, and eventually Saran Wrap®. Today Dow continues to advance in performance materials with a bold willingness to explore new possibilities. For example, Dow’s new EVOLV3D™ Universal Support Material for 3D printing is addressing the need of today’s 3D printing customers – including schools and home users – for a safe, sustainable support material that can be easily removed from the created part without the use of harsh chemicals.
®Saran Wrap and logo are trademarks of S.C. Johnson and Son Inc.