During the 1950s and early 1960s, plastic tiling was considered both practical and fashionable. In this ad, Dow modeled a Styron™ plastic tile design from John and Earline Brice, two well-known interior designers from New York. It’s an example of Dow selling a lifestyle as much as a product. It also reflects the increased use of photography in print advertising, as color photography became more affordable.
Styron™ polystyrene resins were highly successful for half a century and opened the door to the “age of plastics” of the 1950s and beyond. Dow’s latest innovations in plastics are helping industry meet demands for cost-effective materials that also produce less waste – Solutions like PacXpert™ Packaging Technology – enabling a lightweight, flexible packaging alternative to large, rigid containers.
™Styron is a trademark of Trinseo Europe GmbH