Comfort and quality of life were frequently recurring themes in advertising in the 1940s. As shown in this ad, the early 1940s saw Dow begin to feature the myriad ways its products were used in everyday life. In everything from card tables and dominos to tennis courts and camera film, Dow products improved equipment for sport and recreation.
Dow products continue to be used in sports and recreation products and venues today across the globe. As the Worldwide Partner and Official Chemistry Company of the Olympic Movement and the Official Carbon Partner of the International Olympic Committee, Dow has provided high-performing, sustainable solutions that have been used to improve venues and equipment, and is delivering a carbon mitigation program to reduce emissions from the International Olympic Committee’s daily operations.