Inspiring Collective Action: River Heroes

How local efforts by individuals are inspiring conservation of the world’s river ecosystem


picture of videographers with camera set up alongside a river to film

“Waste in our world’s waterways is a global problem which needs critical new thinking, new partners, and open collaboration. Everyone must play a part.”
– Jim Fitterling, Chairman and Chief Executive Officer, Dow

Rivers connect us. They flow through our towns, enable recreation and industry, and are vital to all of us at Dow. In fact, 90% our world’s population lives within walking distance to a river.

Our role as founding member of Rivers Are Life—an inspiring new initiative to enable advocates to make a positive impact on the health of rivers around the world one project at a time—blossomed from the shared belief that collectively, the local efforts of even a few individuals can make an impact on a global scale.

River Heroes—individuals around the world who advocate for and work tirelessly to restore the world’s river ecosystem—are true agents of change, rooted in leadership, reinvention and creative momentum to be felt by those within and beyond their communities.

You can see these heroes in action in the short films at

Two River Heroes in Mumbai


Milind (left) and Afroz (right). Tiles made at
Saltech from multilayer plastic waste from the ocean,
mangroves, and post-consumer waste – located at
Versova Sagar Kutir in Mumbai, India. Dow's
FUSABOND™ M603 is used in the tiles.


For lawyer and sustainability advocate Afroz Shah, and Milind Chavan, a sustainability and advocacy lead at Dow, their work as River Heroes is deeply personal. Based out of Mumbai, the duo recently organized a successful #PullingOurWeight clean-up in the Versova Sagar-Kutir mangroves wetlands of Mumbai, India—collecting an impressive 13,200 pounds of trash, which was then diverted to the appropriate recycling facilities. The clean-up event – a part of Dow’s first ever global volunteer serve-a-thon – brought together 27 Dow employees, accompanying family members and 50 additional community volunteers who powered the effort, working side-by-side to sweep the areas of waste.

The Versova Sagar-Kutir mangroves and others like them around the world are essential to the health of the planet. Mangroves help to stop waste before a river carries it out to sea, and amazingly, their root and trunk systems sequester carbon and remove it from the air.

This mangrove wetland clean-up was just the latest of many for Afroz Shah, who is known as the man behind the world’s largest beach clean-up in Mumbai in 2015. Through these efforts, he has drawn global attention to the problem of waste in our rivers, demonstrating how one passionate leader can make a global impact through local action.

“Water is the seed of our existence. River ecosystems are under attack by us—humans—due to our choices. My passion, life and work is to help all of us to coexist with river bodies,” said Afroz. “Behavioural change, waste management and circular economy is what we practice in Mumbai and urge citizens all over to practice for the rivers to be healthy. We need thousands of River Heroes to protect the river systems on our planet. Let’s do our bit.”

Milind shares Afroz’s passion for change. During his eight years of working in the sustainability space at Dow, Milind has participated in numerous clean-ups.

“As a sustainability advocate and Dow employee, it’s so incredible to see the commitment from the Dow community to cleaning up this river. To me, it demonstrates how a collaboration between Dow and Rivers Are Life can create a circular economy, accelerate the efforts of River Heroes and truly make a difference in our rivers,” said Milind.

Together, Milind and Afroz work on local solutions to drive a circular economy.

Afroz Shah

River Conservation Heroes in Action – Trailer Video about Afroz Shah

Rivers Are Life follows global river conservationists to film and highlight their valuable work, including the efforts by Afroz Shah.

Inspiration for global conservation


Milind (left) and Afroz clean-up
trash in the Versova Sagar-Kutir
mangroves wetlands of Mumbai,


Milind and Afroz are just two of the inaugural River Heroes who will inspire us all to be better stewards of rivers and communities.

I am equally inspired by the passion and impact of Dow employees when it comes to volunteerism. As Andre Argenton, Dow’s Chief Sustainability Officer and Vice President of Environment, Health & Safety said, “Protecting people and the environment is part of our DNA, part of everything we do and every decision we make.”

You can see this demonstrated in the work we do, and in the way Team Dow embraces volunteerism. Take for example, the #PullingOurWeight program, now in its fifth year with thousands of employees having helped clean-up millions of pounds of waste in dozens of countries around the world.

Rivers Are Life presents an exciting new opportunity to put Dow’s values into action in communities around the world through our support of River Heroes.

Explore Rivers Are Life

By supporting the work of River Heroes like Afroz and Milind and the Rivers Are Life initiative, we can raise awareness about the importance of river habitats AND organize hands-on action to preserve and protect them.

Collective action is critical to achieving a sustainable future. Get involved with Rivers Are Life by exploring the digital platform at

Instagram: @Rivers_Are_Life | Twitter: @RiversAreLife | LinkedIn: Rivers Are Life | YouTube: Rivers Are Life - YouTube


Eunice Heath, EH&S and Sustainability Director