Profit and purpose should not be an either/or proposition.
“Can profit and purpose go hand-in-hand?” This question has long been debated in business circles and the investment community. But in a year marked by a global pandemic, racial inequality and the greatest economic challenge in a generation, a better question may be: “How can it not?”
Increasingly, the public is looking toward corporations to take a more active role in environmental, social and governance (ESG) issues. JUST Capital’s 2020 survey results found that while 92% of Americans agree that it’s important for large companies to promote an economy that serves all Americans, only 50% believe that companies are actually doing that. The results build on an earlier survey by JUST Capital and Harris that found almost nine in 10 Americans agree that the current crisis is an opportunity for large companies to hit “reset” and focus on doing right by their stakeholders.
Recently, Dow was named to the 2021 list of JUST 100 companies, a ranking by Forbes and JUST Capital of America’s best corporate citizens, and also was rated as the leading chemical company among workers. We have long believed that treating our workers and customers with fairness, investing in our communities, fostering environmental stewardship, and making products that benefit society are more than just the right thing to do. It is a business imperative that helps us grow faster and perform better on the top and bottom line. It also is an opportunity to do better and be better, for all our stakeholders.
As we recover from the impact of COVID-19, it’s clear that corporations can’t retreat to business-as-usual if we want a more equitable and more secure future. Businesses have been driven by necessity to step up in new and creative ways, and our stakeholders are expecting us to use our platforms and resources to help employees and communities overcome societal and environmental challenges.
In turn, progressing ESG and sustainability efforts can position businesses with positive, tangible impacts to both the top- and bottom-line by growing market potential, opening new adjacencies, reducing cost, building customer relationships and promoting diversity.
In 2020, Dow has taken steps to accelerate our ESG efforts and strengthen our relationships with our key stakeholders by:
Profit and purpose should not be an either/or proposition. In fact, research finds that companies that pay attention to ESG see higher profitability and a reduction of downside risk. By harnessing the power of purpose and integrating it into our decision-making, Dow creates long-term sustainable value – for our business and our stakeholders.
Howard Ungerleider, President and Chief Financial Officer
We firmly believe our commitment to advancing digital at Dow will help improve how we serve our customers, transform how we work and open up new growth opportunities.
In 2020, COVID-19 reshaped our lives. One of the biggest changes was the rapid adoption of digital technologies that helped keep us safe, healthy and productive during a time when homes became our primary hub for daily life. Many people stopped going to the office and began working from home. Schools mobilized virtual classrooms to keep teachers and students connected. And social interactions were limited to video chats. As we move toward a post-pandemic world and the “Next Normal,” the tremendous appetite for technology is causing companies like ours to rethink how we work and find new opportunities to connect at the speed of need.