Driving positive change

What if waste could help increase income?

We have partnered with the innovative recycling company, Mr. Green Africa, to advance the circular economy in Africa. We will work alongside them to address critical gaps in waste management systems, enabling more plastic waste to be sorted, collected and reused in new applications.

Watch our animation to follow the journey of plastic waste from collection to reuse, and learn about the incredible impact this has on communities in Africa.

Investing in Africa’s future

Our collaboration with Mr. Green Africa has already enabled the collection, recycling, and reuse of plastic waste across Africa. Our investment in the recycling innovator will scale the solutions tackling waste in the continent, and further support the lives of collector communities. Read the press release to find out more.

Hear from the team

Want to hear Mr. Green Africa CEO, Keiran Smith, and our very own Africa Advocacy & Sustainability Manager, Adwoa Coleman, discuss the work we’re doing to create a circular economy for plastics in Africa? Listen to episode 5 of our Plastics Unwrapped podcast to learn more.

Where did it all start?

Inspired by the idea that transformation is always possible, Project Butterfly™ was launched in 2017 to tackle the challenge of plastic waste in Africa. From here, our partnership with Mr Green Africa has continued to grow to this point of further investment. Want to know more about this initiative?

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