style="text-align: left;">Increasingly, consumers are demanding hair, skin and cosmetics products that are both high-performing and safe for humans and the environment and incorporate more sustainable packaging. To meet that demand, Dow has developed low-carbon and biodegradable personal care products that use natural ingredients, such as corn starch and rice husks, and materials for luxury perfume caps and cosmetic jars that incorporate biobased or circular materials.
Dow produces rice husk that is renewably derived as a waste product of rice milling to bring Dow's EcoSmooth™ Rice Husk Cosmetic Powder to the cosmetic ingredients market. Launched in 2022, EcoSmooth™ Rice Husk Cosmetic Powder delivers a smooth feel combined with optical benefits that include blurring imperfections and mattifying skin.
Dow’s MaizeCare™ Clarity Polymer also was recognized in 2022 with two prestigious innovation awards – a R&D 100 Award and the BIG™ Sustainability Product of the Year. This biodegradable polymer offers an array of benefits in color cosmetic applications, and its fixative and film-forming properties make it ideal for creating crystal-clear hair care styling formulations. Moreover, it readily breaks down when washed out and goes down the drain.