MENA continued to build on its four strategic areas: thought leadership, culture and traditions, learning and development, and strategic outreach. Efforts in 2020 centered around bringing awareness of issues related to the region and breaking stereotypes. For instance, MENA launched an awareness campaign for Ramadan and held an educational event on doing business in the Kingdom of Saudi Arabia.
In addition to advancing their mission of breaking stereotypes and bringing cultural awareness, MENA accelerated relief and recovery efforts in response to the disastrous explosion in Beirut, Lebanon, in 2020. The MENA team, supported by Executive Sponsor Diego Donoso, coordinated employee and company efforts to raise $300,000.
MENA organized its first-ever global webcast for all of Team Dow to discuss the implications of the COVID-19 pandemic on the Middle East, the impact on Dow businesses and our strategy moving forward in the region.