In 2020, GAAN had a record increase in participation. In the face of a global reckoning on race, GAAN took a leading role in giving voice to Black employees’ experiences in forums with colleagues and with Dow’s leaders. The goal? Listening, learning and action. A listening session between GAAN and senior leaders became the genesis for Dow ACTs, our framework designed to address systemic racism and inequity. Additionally, GAAN partnered with Dow businesses to better meet the needs of Black consumers.
Dow’s first-ever GAAN Champion Awards recognized employees who advocate for racial equality, cultivate talent across the pipeline, drive positive cultural change within the company, and volunteer and engage in their communities.
Dow’s Home & Personal Care team partnered with GAAN to identify the unmet haircare needs of African heritage consumers in the textured hair care market. The feedback is helping the business advance its testing capabilities and develop new formulation offerings for end-market consumers, exemplifying how ERGs can serve as business partners.
GAAN expanded in the Asia Pacific and Europe, Middle East, Africa and India regions, launched Dow ACTs in Brazil, and joined several international partnerships to help diversify the workforce.