Dow’s Valuing Nature Goal, part of its 2025 Sustainability Goals, sets out to achieve $1 billion in net present value through projects that are good for business and better for ecosystems. It is built on a simple premise: When a company makes a fully informed decision on how its operations rely on and affect nature, it can lead to better outcomes for business and conservation.
The Valuing Nature Blueprint outlines the six steps Dow used to build the business case for integrating nature conservation across the company and collaborating with others who share our vision. This blueprint shares that journey from planting the visionary seed to producing the seed for others to plant.
The Blueprint: Six Steps of Valuing Nature
Plant the seed.
Help ideas sprout.
By hosting nature goal workshops and communicating success stories through case studies and sharing promotional videos, employees began to understand the value in nature capital and how they can contribute. For Dow, a pipeline of projects came from four key areas: process improvements, nature-based solutions, conservation, and new products. Active participation helps move from early adoption to mainstream action.
A nature lens takes root.
What has blossomed?
Share the seed, grow the forest.
How can science help create a more sustainable world? It takes collaboration and innovation. At Dow, we’re working to deliver a sustainable future for the world by connecting and collaborating to find new options for materials that make life better for everyone. We invite you to build on our blueprint as you plant the seeds of sustainability and profitability in your organization.