New Dior Homme: an iconic signature with SURLYN™
Photo: The cap of the new DIOR Homme was made using SURLYN™, advantageously replacing glass for a sober, transparent design.
Horgen, Switzerland - September 7, 2020 - For the launch of the new original Dior Homme, the eponymous fashion house wanted to keep the minimalist but powerful packaging identity of the first editions of the famous perfume which has contributed to its iconic brand and status for years. The bottle is reinterpreted with modernity while retaining its sober and elegant lines in a block sculpted in transparent glass topped with an impressive cap in SURLYN™.
A transparent cap of such thickness could only be produced in SURLYN™, as testified by Lionel Bevan, Technical Manager of Axilone, who was entrusted with the production of this packaging and who has known and recognized the advantages of this resin for many years " No other material could meet such design specifications, replace the glass whilst keeping a glass-like appearance and still enabling such a massive cap to be produced.” To overmold the insert, a large layer of material has to be injected, at the risk of deforming it. Thanks to SURLYN™ PC2000, which has a relatively low melting point compared to other materials, the technical team of Axilone was able to achieve perfect overmolding by mono-injection, without any visual defect and with an unmatched surface finish. Not only does the insert remain intact but it is protected. In addition, its decoration in silver letters thanks to hot stamping is magnified by this depth-effect as a result over the overmolding technique.
SURLYN™ offers designers immense creative freedom and has met Dior’s requirements for years in the creation of the DIOR Homme packaging, as explained Maud Maillebuau, Project manager Packaging Dior “Shatterproof, resistant to scratches, SURLYN™ gives the packaging a premium appearance with its crystalline transparency, high gloss, soft and warm to the touch. For this latest DIOR Homme edition, the cap is one with the bottle to create a monolithic, elegant and sober packaging that reveals the beauty of the juice. And as always, we received dedicated technical support from the Dow teams.”
Dow (NYSE: DOW)) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow@DowNewsroomon onTwitter.
For more information:
Dow Europe GmbH
+ 41 44 728 2076
Agence Heide Lavarde
+33 (0)6 34 04 52 58