Dow introduces its first recycled plastic resin for shrink film applications in North America

New PCR-rich resin delivers up to 40% recycled content in shrink film, reducing greenhouse gas emissions and keeping waste out of landfills or the environment

MIDLAND, Mich. – Oct. 27, 2020 – Dow (NYSE:DOW) today introduced its first post-consumer recycled (PCR)-rich resin for collation shrink film in North America, enabling companies to incorporate more post-consumer materials while maintaining the application performance.

The recycled plastic resin, which is designed specifically for retail and logistic shrink film applications, expands Dow’s circular technology portfolio to help more customers and brands achieve their sustainability goals by offering the ability to create shrink film with up to 40% PCR content.

“We developed our PCR-rich resin to meet market demand for companies seeking to use more recycled plastics in their products, and we collaborated across the value chain to bring it to life,” said Victor Zapata, Dow’s recycling commercial director for North America and Latin America. “This gives our customers one more tool to explore sustainable packaging alternatives, especially within Dow’s Pack Studios collaboration centers.”

The recycled material in Dow’s XUS60030.01 Experimental Low Density Polyethylene Resin includes 70% certified film-based PCR. By using a high percentage of recycled plastics, this innovation can also help companies reduce their carbon dioxide emissions and energy footprints.

Other key advantages of the PCR-rich resin include: