Dow unveils new pressure sensitive solutions for challenging paper and film label applications at Labelexpo Europe 2019

New silicone release coatings and acrylic adhesives solutions enable label producers and converters to increase production efficiency while reducing costs

HORGEN, Switzerland – Dow (NYSE: DOW) will introduce at Labelexpo Europe 2019 a range of new SYL-OFF™ silicone release coatings and INVISU™ acrylic adhesives designed for challenging paper and film label applications. With the new offering Dow expands its comprehensive portfolio for pressure sensitive label applications with solutions that address key market trends and enable manufacturers and converters make material and energy savings while enhancing processing performance.

“As a global leader in acrylic adhesives, silicone-based technologies and polyethylene resin, Dow is constantly searching to bring new solutions to the market that do more for our customers,” commented Meike Wesseling, Global Segment Leader Release Coating at Dow. “With this new range of silicone release coatings and high solids acrylic adhesives we provide customers the opportunity to boost their competitiveness in the market by reducing costs and improving the footprint of the end products.”

The new pressure sensitive solutions introduced by Dow at Labelexpo are:

  • SYL-OFF™ SL 351 Release Coating: Addressing the demand for more porous costefficient substrate paper, this coating specifically designed for porous paper and hygiene applications, reduces soak-in enabling a lower coat-weight. It allows manufacturers to realize cost savings by using less expensive paper and less silicone with fewer platinum, thus reducing total cost-in-use compared to other systems.
  • INVISU™ 3000: A waterborne, high solids acrylic pressure sensitive adhesive base for permanent self-adhesive paper labels. A versatile solution designed to be formulated for curtain and gravure applications, offering a reliable adhesion on glass and cardboard. Features 69% high solids content for enhanced productivity and reduced energy demand.
  • INVISU™ 4100: A waterborne, high solids curtain coatable acrylic adhesive for permanent self-adhesive filmic labels. A well-balanced solution suitable for a wide range of applications offering excellent adhesion to low surface energy substrates, like HDPE, without compromising on shear resistance performance. Its high solids content makes it suitable for high speed curtain coating assets.

Dow unveils new pressure sensitive solutions for challenging paper and film label applications at Labelexpo Europe 2019

  • INVISU™ 3200: A waterborne, high solids acrylic for gravure coating for self-adhesive paper labels. A ready to coat water-based adhesive combining minimum energy in conversion with maximum productivity on multiple gravure coating technologies. It offers unique solid contents, adaptable viscosity profile, unparalleled affinity to low and high surface energy materials, combined with high cohesion.

Additionally, Dow will be featuring innovative silicon-based release coatings and modifiers responding to market needs for enhanced production efficiency and sustainability:

  • SYL-OFF™ EM-7953 Release Coating: A water-based emulsion release coatings system offering greater formulation flexibility, allowing to meet environmental, health and safety regulations and providing a suitable alternative to traditional solvent-based coating systems for PET.
  • SYL-OFF™ SL 25 Release Modifier: Designed to address the increasing challenging processing and converting conditions and performance requirements, this solventless formulation enables a flatter release profile and reduces VOC emissions, representing a new standard in pressure sensitive labels.

“Label manufacturers and converters operate in an increasingly competitive market, facing material and processing cost pressures,” explains Stevi Liakopoulou, EMEA Marketing Manager Acrylics Adhesives at Dow. “We are looking forward to Labelexpo to listen to their needs, share our expertise and explore how we can collaborate to design innovative technologies that are more sustainable and enhance cost and efficiency performance”.

Meet Dow at Labelexpo Europe 2019

Visitors and media attending Labelexpo (24-27 September, Brussels) are invited to meet Dow experts at Stand 7e35 in Hall 7, and to join Alex Knott, Dow’s Senior Technical Service and Development Scientist and other industry experts during the show at:

  • Label Academy (September 26, Hall 11) for a training session on release liner substrates during the Self-Adhesive Label Materials Workshop.
  • AWA Label Release Liner Industry Seminar (September 23, Thon Hotel Bristol Stephanie) for a panel discussion on Silicone & Coating Trends & Developments.

About Dow Packaging and Specialty Plastics
Packaging and Specialty Plastics (P&SP), a business unit of Dow (NYSE: DOW), combines core strengths of R&D, worldwide reach, broad product lines and industry expertise to deliver high performing technologies for end use markets in food packaging, personal hygiene, infrastructure, consumer goods and transportation. P&SP is one of the world’s largest producers of polyethylene resins, functional polymers, and adhesives, and is a leading innovator and collaborator across the value chain on sustainable application development and circular economy life-cycle design for plastics.

About Dow Performance Silicones
Dow Performance Silicones, a unit within Dow’s Consumer Solutions business, delivers a portfolio of performance-enhancing solutions to serve the diverse needs of customers and industries around the world. From transportation and lighting to building and construction and chemical manufacturing, Dow’s Performance Silicones business helps our customers solve their most challenging problems. As a global leader in innovation and silicon-based technology, we are committed to bringing new solutions to the market that do more for our customers and continue to improve the lives of consumers worldwide.

About Dow
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in highgrowth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow @DowNewsroom on Twitter.

For further information please contact:

Virginie Wengler
+41 44 728 2076

Eileen Zeng
+86 2138511604

Sergio Di Gesù
Porter Novelli
+32 2 413 03 40