Bangkok, Thailand, – November 4, 2025 – Dow (NYSE: DOW), a global leader in specialty materials, is bringing four new personal care ingredients and debuting “Beauty in Harmony” concepts collection during in-cosmetics Asia 2025. These launches reflect Dow’s commitment to advancing science-driven solutions for beauty brands and consumers across Asia Pacific.
New product launches
- DOWSIL™ FC-5012 ID Resin Gum: A flexible, breathable film former designed to elevate color cosmetic formulations with superior sebum and water repellency, and improved rub resistance.
- DEXCARE™ CD-2 Polymer (shortlisted for the 2025 in-cosmetics Asia Awards): A biobased low-viscosity, dual-cationic dextran functioning as a superior deposition aid and conditioning agent for Hair Care formulations
- DOWSIL™ CB-2251 Fluid: A hair conditioning agent delivering alignment, moisture, and softness for healthy, radiant hair.
- ACUDYNE™ 2000 Polymer: A dual-phase styling polymer offering long-lasting style control, high hold, humidity resistance, and no flaking.
“Asian beauty consumers are redefining global trends. At Dow, we’re not just responding—we’re shaping the future with data-backed, high-performing and sustainable solutions tailored for Asia’s dynamic market,” said Jennifer Marques, Global Strategic Marketing Director at Dow Personal Care. “Our Asia-focused concepts collection – “Beauty in Harmony” is a showcase of how we can empower brand owners and formulators with formulation expertise, regulatory insight, and a keen understanding of regional consumer needs.”, Marques added.
Beauty in Harmony concepts collection
Dow’s 2025 “Beauty in Harmony” collection features seven innovative prototypes that blend customers’ needs for authenticity, self-expression, and well-being with advanced beauty science. These multifunctional care solutions deliver performance, sustainability and creative inspiration for brands seeking to meet evolving consumer needs in skincare, haircare, and colour cosmetics.
“We’re excited to attend in-cosmetics Asia and engage with the visionary community of brands, professionals and formulators across the region. Asia Pacific is a hub of innovation happening at a pace unmatched anywhere else. Thanks to our strong local footprint and deep market understanding, we can offer tailored support to co-create high-performing solutions that truly resonate with consumers. This event provides opportunities for conversations around how our innovations can help in driving the next wave of beauty in Asia”, concludes Marques.
Dow’s scientists will be available at booth #F10, Hall 101, to introduce these innovations and will also present "Unlock the Future of Colour Cosmetics with Silicone Resin Gum Film Former" at the Technical Seminar 1 (Booth AC80) on Tuesday, November 4th at 2:30 pm.
About Dow Personal Care Solutions
Dow Personal Care offers innovative ingredients that empower customers around the world to create products with exceptional performance and exciting benefits that consumers can trust and believe in. Consumers that seek the confidence of a healthy appearance can see and feel the difference in our products through their lustrous hair or radiant and protected skin. We leverage our understanding of customer needs, deep industry knowledge and technical expertise—
combined with one of the broadest portfolios of technologies—to offer personal care products with exceptional performance that are safe for people and the planet. We foster these innovations on global and local levels to address the needs of diverse consumers through business centers, research and development (R&D), manufacturing plants and customer applications centers around the world. Please visit www.dow.com/personalcare.
About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.
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For further information, please contact:
Yi Qin, Ang
+65 8908 4362
yiqin@dow.com