Dow to create inclusive K 2019 experience to explore big issues
Reflecting its changing company culture and brand, Dow will showcase collaborative, innovative and sustainable solutions at K 2019, the world’s No.1 trade fair for plastics and rubber.
MIDLAND, Mich. - July 30, 2019 - Dow (NYSE: DOW) is looking to encourage debate across the industry at K 2019, the world’s premier plastics and rubber trade fair. Inspired by its inclusive new brand platform — Seek Together™ — the company will be inviting customers and partners to explore some of the biggest challenges and questions facing industry and society.
During this cornerstone event (October 16-23, 2019 in Düsseldorf, Germany) Dow will showcase a wide variety of innovative products while sharing its approach to global issues. Conversations are expected to include the development of a more circular economy and eliminating plastic waste from the environment.
The company is working to create a thought-provoking and engaging experience, including dedicated spaces for discussion. Dow will present case studies and prototype examples across four ‘domains’, showing how a collaborative approach to materials science can allow us to protect precious goods, build more effectively, move more efficiently and care more holistically.
“If we want to create innovative, sustainable solutions to the many challenges our industry and our world is facing right now, everyone across the value chain must collaborate. New initiatives are needed to develop a circular economy for plastic. K 2019 is the perfect platform to do this” said Javier Constante, commercial vice-president Packaging & Specialty Plastics EMEA.
“We will have an extensive team of Dow specialists ready and waiting to start a dialogue with visitors about becoming more circular,” said Frank Neve, business communications leader Packaging & Specialty Plastics EMEA. “Over 100 of our prototypes will be on display to inspire discussions and illustrate what’s readily available today, and possible tomorrow. It’s our aim to explore new opportunities and keep the conversation going because we are convinced the circle can – and will be – closed. It’s just a matter of time and collaboration.”
Dow’s stand will be situated in Hall 8a, K48. To learn more and to keep up-to-date with the latest news and events, visit dow.com/k2019.
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.