Dow puts the spotlight on label industry with launch of INVISU™ Acrylic Adhesive portfolio in North America

  • Dow dedicates expanded resources and tools to accelerate innovation in the label industry
  • New INVISU™ Technologies address key industry demands for strong e-commerce label adhesion and clear-on-clear labels

MIDLAND, Mich. – Sept. 16, 2020 – Dow (NYSE:DOW) is expanding its focus on the label industry by launching its INVISU™ Acrylic Adhesive portfolio in North America, the latest advancement for pressure-sensitive paper and film label applications. The new technologies streamline label stock manufacturers’, converters’ and brand owners’ abilities to address new and changing industry demands.

“Dow is investing in the label industry and launching new INVISU™ Acrylic Adhesive technologies at a time when the market is hungry for innovation,” said Mike White, senior marketing manager for adhesives for Dow’s Packaging & Specialty Plastics (P&SP) business. “As a full-service supplier of both acrylic pressure-sensitive adhesives and silicone release coatings, Dow is uniquely positioned to help our customers maximize label and packaging cost efficiencies.”

In addition to introducing the INVISU™ Acrylic Adhesive portfolio, Dow’s commitment to label innovation includes participating in key industry associations such as PSTC and TLMI, as well as collaborating with the value chain at Dow’s Pack Studios innovation centers to advance label technologies. The Company is also providing insights with label-focused webinars, including the upcoming “Total Solutions for Labels,” led by Dow acrylics and silicones specialists on Wednesday, Sept. 16.

“Our investment in the label industry helped us identify key market needs to focus on, from the rigors of e-commerce shipping to the minimalist, no-label look that many brands want,” said David Keely, field technical service manager for adhesives, Dow P&SP. “The INVISU™ Acrylic Adhesives portfolio immediately addresses those demands, providing label production efficiency and adhesion to keep up with e-commerce growth, and clear-film adhesion for clear-on-clear labels.”

The INVISU™ Acrylic Adhesives are designed to expand label performance: 

  • INVISU™ 3400 Acrylic Adhesive provides efficient production and consistent adhesion to various e-commerce packaging surfaces.
    • The ready-to-coat, water-based adhesives combine high productivity with low conversion energy and offer high solid contents, adaptable viscosity profile, and excellent adhesion and cohesion at low temperatures.
  • INVISU™ 4200 Acrylic Adhesive helps brands create clear-on-clear labels for beverage, food, health and beauty, and other applications.
    • The clear-film label adhesive offers excellent adhesion to low surface energy substrates and remarkable water whitening resistance.

To build on these innovations, Dow will continue to develop and test new INVISU™ Acrylic Adhesive grades to address additional industry needs, working with its customers to focus on designing for enhanced recyclability across all packaging components, including labels.

About Dow
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and a global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow @DowNewsroom on Twitter.

For further information, please contact:

Eddie Keels, Dow

Bobby Jones, Golin