MIDLAND, Mich. – May 29, 2025 – Dow (NYSE: Dow) will debut a broader portfolio of skin, hair and color cosmetics, and introduce its first low carbon silicone elastomer blends under the Decarbia™ reduced carbon platform. The Company’s newest product offering includes targeted products for conditioning and deposition aid, styling, cleanser, film formers for color cosmetics and sun care applications – empowering formulators to create high-performing consumer loved products.
Dow will also unveil inspiring prototypes under the theme 'From Shower to Sensational', designed to elevate everyday routines into indulgent self-care experiences. Complementing this is the launch of the “ProtecTress 2.0 program”, focusing on effective hair heat protection options.
“Today’s brand owners are eager to ride the wave of trends and go viral – but they also care deeply about the longevity of their established product ranges through continually enhanced performance, just as we do. Consumers demand long-lasting results, whether they're trying out a new product or reaching for a trusted favorite. That is what helps them feel confident throughout the day”, said Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care. “We approach every launch through multiple lenses to ensure we offer the most effective and versatile ingredients. Our scientific know-how, performance testing capabilities, and regulatory expertise aren’t just appreciated—they’re relied on by our customers who know they can create products that truly resonate with consumers”, adds Marques.
It goes hand in hand with industry evolution, which increasingly recognizes the opportunity to do more for our people and the planet with high-performing products that can make a meaningful difference. In line with this, Dow is introducing its four first low-carbon DOWSIL™ Silicone Elastomers Blends, as part of Dow's Decarbia™ portfolio of reduced carbon materials. These carbon-neutral ingredients are a result of Dow’s decarbonization of its silicon metal feedstocks. With a fully integrated supply chain. Dow optimizes every step from raw materials to finished products. Each is backed by verified carbon compensation certification, supported by third party Environmental Product Declarations (EPDs) and certified Life Cycle Analyses (LCAs).
Dow’s new featured trade products and programs include:
- From Shower to Sensational formulation kit: Composed of 12 thoughtfully crafted formulas powered by innovative ingredients like silicone elastomers, gum blends, organic skin-conditioning polymers, a bio-based SPF booster, and upcycled rice husk silica, this kit is designed to transform everyday routines into a refreshing and inspiring beauty experience.
- DEXCARE™ CD-2 Polymer: A low viscosity, dual cationic dextran used as a conditioning agent and deposition aid for silicones and natural oils. It enhances formulations' conditioning power with a bio-fermented polymer, improving dry and wet combing. Supplied in an easy-to-use liquid format, it is non-GMO, biodegradable, and contains over 80% bio-based content.
- ACUDYNE™ 2000 Polymer: A low viscosity, water soluble emulsion that is easy to handle and readily disperses in water. This hair styling polymer allows hair product formulators to achieve long lasting style control with high levels of hold, excellent humidity resistance and no flaking.
- ACULYN™ F1 Polymer: A rheology modifier for cleansing formulations offering clear transparency and good suspension across a pH range of 3 to 11. Efficient in sulfate-free surfactant systems, it can suspend both beads and bubbles and supports softer preservatives. Cold processable, it ensures smooth flow and clarity in shampoos, facial, and body cleansers.
- DOWSIL™ MQ-1610 ID Resin and DOWSIL™ MQ-1650 ID Resin: Two film formers for color cosmetics and sun care applications, offering long wear with good sebum and water repellency. Supplied as a liquid, they support easy formulation and feature a broad compatibility with most cosmetic ingredients, including sunscreen actives.
- ProtecTress 2.0: A hair heat protection program that highlights Dow’s hair care ingredients, tested for their effectiveness in preventing heat damage and breakage and using most recent test methods.
"The team is eager to engage with the beauty care industry and demonstrate how our forward-looking products can support consumer-driven formulations”, commented Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care. Dow scientists will be available at booth #627 to discuss Dow’s innovations.
About Dow Personal Care Solutions
Dow Personal Care offers innovative ingredients that empower customers around the world to create products with exceptional performance and exciting benefits that consumers can trust and believe in. Consumers that seek the confidence of a healthy appearance can see and feel the difference in our products through their lustrous hair or radiant and protected skin. We leverage our understanding of customer needs, deep industry knowledge and technical expertise—combined with one of the broadest portfolios of technologies—to offer personal care products with exceptional performance that are safe for people and the planet. We foster these innovations on global and local levels to address the needs of diverse consumers through business centers, research and development (R&D), manufacturing plants and customer applications centers around the world. Please visit www.dow.com/personalcare.
About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.
For further information, please contact:
Tori Hummelle
thummelle@dow.com
Kaavya Sundar
(212) 697-2600
ksundar@gscommunications.com