PARALOID™ Impact Modifiers from Dow infuse enhanced performance into new Callaway golf balls

MIDLAND, Mich. – January 27, 2021 – From golf balls to building products and smart devices, consumers demand high-performing plastics at work, home and at play. In response, Dow (NYSE: DOW) has combined its materials science expertise with Callaway Golf Company (NYSE: ELY) to deliver next generation golf balls formulated with a PARALOID™ Impact Modifier from Dow.

The newly released ERC Soft and Supersoft golf balls from Callaway Golf, an industry leader in golf equipment and innovation, feature a hybrid cover infused with a PARALOID Additive and a proprietary blend of SURLYN™ Ionomers from Dow. This dynamic, multi-material composition of the golf ball shell and core promotes key player benefits, including long distance, exceptional spin, softer feel and short game control.

“The Dow and Callaway teams bring together unmatched R&D expertise and a profound understanding of the game and those who play it to create the latest innovation in golf ball technology,” said Ian Drake, global technical director, Dow Plastics Additives. “New and bold collaborations such as this are key to advancing science, as well as the adoption of innovative technologies that can better the world of sports and beyond.”

“This new Hybrid Cover with a PARALOID Impact Modifier from Dow creates a high-performance, multi-material golf ball construction,” said Callaway Global Golf Ball Director, Jason Finley. “In our ERC Soft and Supersoft Golf Balls, this innovative cover promotes high launch and low spin characteristics for long distance, great feel, durability and outstanding control to help benefit a wide range of players. And thanks to PARALOID, we are able to deliver all of this with exceptional ball speed and spin performance.”

Dow’s portfolio of PARALOID Additives enables the formulation of specialty high-performance compounds and composites and offers excellent compatibility with other resins when mixed by various melt processing techniques. In addition to durable goods such as sporting equipment, PARALOID Additives strengthen and toughen a broad range of thermoset and thermoplastic polymer systems for building products, automotive, and electronics applications with properties that are critical to withstand the most challenging conditions.

“The new offerings from Callaway exemplify the strength and versatility provided by PARALOID Impact Modifiers,” said Khalid Ali, global marketing director, Dow Plastics Additives. “We are also excited to see our PARALOID brand featured so prominently by Callaway in the new golf ball packaging; it’s a true testament to the value Dow’s unique technologies bring to the market.”

The Supersoft golf balls will be available at retail on February 4th. The ERC Soft golf balls will be available at retail on February 25th.

For more information about the PARALOID portfolio of impact modifiers from Dow, visit  For more information about Callaway Golf Company, visit

About Dow
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure and consumer care. Dow operates 109 manufacturing sites in 31 countries and employs approximately 36,500 people. Dow delivered sales of approximately $43 billion in 2019. Dow is a Worldwide Partner and Official Chemistry Company of the Olympic Movement and the Official Carbon Partner of the International Olympic Committee. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow @DowNewsroom on Twitter.

About Callaway Golf Company
Callaway Golf Company (NYSE: ELY) is a premium golf equipment and active lifestyle company with a portfolio of global brands, including Callaway Golf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information please visit,,,, and

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