Dow Launches Beauty Formulations that Help Consumers

(Business Wire) GUANGZHOU, China --(BUSINESS WIRE)--Today’s formulators are faced with the challenge to create products that deliver a wide range of consumer benefits, protect from external aggressors and appeal to a diverse range of consumers all in one. At PCHi China, February 26-28, 2019 in Guangzhou, China, Dow will showcase three new beauty formulation concepts to help consumers enjoy life, highlight inclusive beauty and cherish themselves.

“As a celebration of the show’s theme ‘Perfect Me’, we are excited to unveil our three new beauty care formulation concepts to offer solutions that ensure inclusivity, convenience and optimal protection in products,” said Jennifer Liang, Greater China commercial manager for Home & Personal Care. “Visitors to PCHi China will have access to several new formulations for a spectrum of beauty applications in suncare, haircare, skincare and cosmetics, acting as a one stop shop for all formulation needs.”

With the fast pace of modern life, consumers need easy-to-carry, multifunctional products with noticeable effects to make life easier and more enjoyable. The first concept, “Enjoy Modern Life,” includes a number of versatile formulations to create multipurpose formulations, including:

  • Restore Radiance 5-in-1: Perfect, simple and rich all-in-one moisturizer that can be used as lotion, serum, toner, cream or a night mask.
  • Refreshing Root-lifting Dry Shampoo: A refreshing powder that brings an airy, weightless, silky sensation to the roots, adding volume and sebum absorption.

“We are continuously innovating to deliver differentiated solutions which delight the consumer and help our customers grow their businesses,” said Eric Peeters, global business director for Home & Personal Care. “Building on strong collaborations with our customers, we are committed to help shape the future of the Beauty Care Industry.”

Dow recognizes the need for more multicultural beauty products and is committed to reaching the previously under-served segments of the beauty industry. The second concept, “Inclusive Beauty”, is aimed to help consumers showcase themselves with the belief that everybody can shine regardless of gender, ethnicity or age. Formulations include:

  • Soft Focus Wow Serum: A skin serum that is easy to spread and provides a smooth and silky feel. The gel-to-powder transformation offers an exciting and light texture which masks imperfections with soft focus technology.
  • Picture Ready Serum: Fresh-feel aqua-based serum that can be used alone to create a no-makeup, natural look while immediately masking fine lines and pores.

In an effort to ensure consumers have access to high-quality, high-performance products that capture the most delicate and subtle needs of consumers to protect themselves from ever changing environments, Dow created the last concept, “Cherish Yourself”, which includes:

  • Purely Clean Shampoo: Paraben, MIT, CIT and formaldehyde free. Small particle and big particle silicone emulsion combines together with a cationic polymer to soften hair and improve wet hair sensory.
  • Frizz Taming Hair Serum: An anhydrous frizz-control serum that brings a unique texture, natural styling and silky feel to hair.
  • To learn more about Dow Home and Personal Care, visit and follow on Twitter @DowHomePersonal.

    About Dow Home and Personal Care Solutions
    The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit for more information.

    About Dow Dow combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at