Dow demonstrates the power of polyurethanes in shaping the future

Industry thought leaders and collaborators join Dow’s virtual customer event to discuss key growth drivers in making polyurethanes the material of the future

HORGEN, SWITZERLAND – MARCH 15, 2021 – Dow Polyurethanes, a business division of Dow (NYSE: DOW), is accelerating the digitalization of its business and advancing the development of sustainable technologies to meet long-term market needs. As part of this approach, industry experts and partners will join Dow to discuss trends, industry insights, and opportunities in an upcoming virtual event, Shaping the Future with Polyurethanes (March 22 & 23).

The business imperative to address environmental, societal, and regulatory challenges is driving a shift away from business-as-usual in the polyurethane industry to more agile and sustainable processes and technologies. Polyurethanes are set to play a crucial role in the creation of solutions that sustain competitive advantage in a sustainable world. Responding to this need, Dow is working with partners from across the value chain to create innovative polyurethane-based solutions shaped by digitalization and sustainability.

“Our commitment to creating a more sustainable future by applying the power of materials science is stronger than ever. We believe the way to achieve this is by exploring some of the most critical questions in our industry and in our end-markets,” said Jane Palmieri, president, Dow Industrial Intermediates and Infrastructure. “Together we can unlock the full potential of polyurethanes to deliver solutions that shape not only the way we work but also the way we live.

Harnessing digitalization with machine learning and AI

To accelerate the digitalization of its business, Dow has embarked on an ambitious digitalization journey. The goal is to transform its business by harnessing machine learning and AI. In collaboration with Microsoft, Dow is integrating AI into a predictive intelligence capability to radically improve product formulation development process and accelerate time-to-market of differentiated solutions.

Demonstrating polyurethane sustainability and circularity

Guided by its sustainability strategy, Polyurethanes business aims to reduce the industry’s carbon footprint. Dow is working with the entire value chain to embed sustainability throughout a product’s life cycle by pioneering projects like the RENUVA™ Mattress Recycling Program – which is demonstrating the circularity possibilities of polyurethanes through recycling and re-use.

Engaging customers and value chains

“Recognizing that in these dynamic times, we had to find ways to stay close to our customers and help them address their challenges, the team at Dow launched this entirely virtual customer engagement platform,” commented Marcel Moeller, EMEAI marketing director and global sustainability director, Dow Polyurethanes. “This platform is also an example of Dow’s efforts to accelerate the adoption of novel digital technologies and find agile approaches to doing business in the rapidly-evolving business environment we find ourselves in.”

Over two half days on March 22 and 23, Dow’s Shaping the Future with Polyurethanes virtual event will address the latest industry trends, share insights, strategies and opportunities that will benefit the entire polyurethanes value chain. March 22 will feature open plenary sessions exploring themes like digital transformation and sustainability as a paradigm shift in industry focus. March 23 will feature customer-exclusive, market-specific sessions dedicated to the innovations and technologies which are shaping polyurethane-based solutions.

Want to join the conversation?
Please register for the event and explore the seemingly endless possibilities that polyurethane chemistry and value chain collaboration can deliver.

About Dow Polyurethanes

Dow Polyurethanes develops and delivers a broad portfolio of technologies and customized solutions to customers in a variety of industries under its StructuralScience, ComfortScience™, MobilityScience™ and InsulationScience category brands. Applications range from industrial and infrastructure solutions, to consumer comfort solutions in flooring, furniture, bedding and footwear, to automotive solutions for vehicle interior, and energy-efficient insulation materials. The business manufactures and sells key chemical components as well as fully-formulated polyurethane systems for rigid, semi-rigid and flexible foams, and coatings, adhesives, sealants, elastomers and composites. Dow is the world's largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI. Striving to meet the specific needs of its customers in their local geographic regions, Dow Polyurethanes operates a global network of production sites and systems houses, as well as innovation and service centers. The business has an ongoing initiative to lead the industry in providing high-performance products that meet critical market needs and contribute to a more comfortable, healthier and resilient society. For more information, visit and follow us on Twitter and LinkedIn.

About Dow
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company, with a purpose to deliver a sustainable future for the world through our materials science expertise and collaboration with our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates 106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $39 billion in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow @DowNewsroom on Twitter.

For further information contact:

Neil Fernandes
Dow Polyurethanes

Patrick Kennedy
Porter Novelli
+32 49 97 303 96