Flawless, gem-like perfume caps made with Dow SURLYN™ resin
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Flawless, gem-like perfume caps made with Dow SURLYN™ resinDow, Brivaplast, and TecnoGi Collaborate on Circular Materials Solution for Luxury Goods Industry
- Dow, Brivaplast, and TecnoGi are joining forces to repurpose high-quality materials and support sustainable practices across the luxury consumer goods industry.
- Perfume caps made from Dow’s SURLYN™ resin that don’t meet the stringent production standards of manufacturer Brivaplast will be reprocessed by TecnoGi into components for premium footwear and leather goods.
- This initiative showcases a new standard for sustainable collaboration, reinforcing the companies' dedication to reducing environmental impact while maintaining product excellence.
PARIS, France – January 27, 2025 - Dow (NYSE: DOW) has announced a collaboration with Brivaplast and TecnoGi to advance circularity in the luxury goods industry by keeping high-quality materials in the loop for longer. This initiative will reprocess imperfect perfume caps for use in luxury footwear and leather goods, reducing manufacturing scrap and enhancing value across multiple sectors.
Dow, a global leader in materials science, currently supplies SURLYN™ resin – renowned for its aesthetic qualities and performance attributes – to Brivaplast, a top manufacturer of cosmetic packaging. This advanced material is used to craft flawless, gem-like perfume caps for prestigious fragrance brands. The production of luxury perfume caps requires stringent quality standards, which occasionally results in the production of substandard pieces. To provide a new life to this post-industrial scrap, TecnoGi, an innovative leader in manufacturing components for the footwear and leather goods industry, will reprocess these imperfect perfume caps for use in high-end components for luxury footwear and leather goods.
By reusing these materials, Dow, Brivaplast, and TecnoGi are highlighting an opportunity in the luxury goods industry and demonstrating the importance of working together across the materials value chain to promote circularity.
“Our collaboration with Brivaplast and TecnoGi comes at a time when demand for sustainable materials and packaging solutions continues to grow. At Dow, we recognize our role in going faster and further to find solutions to accelerate the circular economy for plastics across European industries and know our customers expect nothing less”, said Imran Munshi, Global Consumer Market Segment Leader at Dow. “We’re proud to show what can be achieved by working together across the value chain, and the benefits for all of keeping valuable materials in the loop for longer.”
“At Brivaplast, we maintain the highest standards for our products,” said Marco Roda, Head of Business Development at Brivaplast. “This collaboration allows us to uphold these standards while minimizing post-industrial scrap and contributing to a more sustainable future.”
“We are excited to be part of this initiative that not only supports our manufacturing processes but also aligns with our sustainability goals,” said Paola Zanetti, CFO at TecnoGi. “Transforming manufacturing scrap into valuable components for luxury footwear and leather goods is a win-win for all involved.”
About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.
More product information
SURLYN™ is the material of choice mainly for premium perfume caps and cosmetic cream jars because it has a crystal-like transparency. SURLYN™ is often compared to a “soft diamond” as it is a flexible material that gives freedom to cosmetics designers to adapt it as needed. It is also known for its superior scratch and chemical resistance. It is this versatility, combined with high performance qualities that make it a highly desirable material for premium cosmetic products.
Dow recently launched two extensions to the SURLYN™ Ionomers family that pioneer the use of circular and bio-circular feedstocks. SURLYN™ CIR and SURLYN™ REN Ionomers enable beauty brands and manufacturers to create high-quality cosmetic packaging that stands out on the shelves and offers enhanced sustainability.
More information: SURLYN™ | Dow Inc.
About Brivaplast
Brivaplast, an Italian family-owned company with more than 55 years of experience in the production of cosmetic packaging, is one of the world leaders in offering application solutions for mascara, lipgloss, concealer, eyeliner and eyebrow. Brivaplast has two production units, Italy (HQ) and China (Shanghai), and an office in the USA (California) to support all customers worldwide.
In 2022, it acquired Metal Tech, an Italian company that makes metallization, UV and acrylic coatings on packaging for the cosmetics and food and beverage sectors.
Recognized on the market as a mascara leader, Brivaplast is always able to offer innovative application solutions thanks to continuous investments and research into new products and technologies. The company offers a wide range of fully customizable standard products, but also custom products, together with the expertise of a dedicated team of professionals (200 employees worldwide).
Learn more at www.brivaplast.com
About TecnoGi
TECNO GI is a dynamic and innovation-oriented group that operates with success in the shoe and leather goods components sector. The core business is the production of toe-puffs, counters materials and reinforcements for both shoes and leathergoods. The Company has successfully developed an international network and has founded various controlled Companies. These factors, together with a constant attention to the sustainability, the quality, the service and the process and product innovation, have contributed to the Company’s success. TecnoGi plays a leading role in the world market, with a significant presence in more than 70 countries in all the continents. The mission is to be at the forefront in guaranteeing the best products, service and assistance to the shoe and leather goods brands and factories, wherever in the world they are producing.
Learn more about us and our sustainable materials by visiting www.tecnogi.com
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For further information, please contact:
Jessica Felber
Dow Packaging & Specialty Plastics EMEA
+49 (0) 6112371
jfelber@dow.com
Sandrine Arnaud
Agence HL+
+33 (0) 634045258
sandrine.arnaud@ycrea.com