Dow accelerates innovation with the launch of first SleepStudio in North America

Brand owners and industry partners are invited to collaborate and share challenges to advance personalized comfort solutions at state-of-the-art R&D facility

(Business Wire) LAKE JACKSON, Texas --(BUSINESS WIRE)--

Whether working, playing or resting, consumers are always looking to improve their comfort. To enable a better, more comfortable night’s sleep, Dow has opened a SleepStudio location in North America. This marks the Company’s second SleepStudio location worldwide after the first was established in Horgen, Switzerland late last year. The facility is a collaborative meeting and demonstration space that fosters dialogue and education and advances comfortable sleep. The Lake Jackson, Texas studio brings together technical expertise and industry insight to drive bedding design, innovation and polyurethane material science forward.

“For 56 percent of mattress purchasers1 , comfort is the most important factor in their purchasing decision,” said Paul Cookson, global SleepStudio and innovation leader for Dow Polyurethanes. “We know that the key attributes of comfort are unique to each individual, so our network of SleepStudios provides a backdrop to test, analyze and customize comfort solutions. We invite those working across the industry to visit our new facility, seek and create together the next generation of mattresses and pillows.”

At SleepStudio, Dow’s bedding experts collaborate with brand owners, formulators, manufacturers and retailers to identify emerging trends, market drivers and customer challenges, resulting in improved personalized comfort solutions. SleepStudio is equipped with sleep testing rooms that simulate different seasons and geographies through quantified temperature and moisture testing technologies, which enable the design of cooler, drier and more comfortable materials. Visitors can also test and model pressure points and weight distribution across sleep surfaces. Additionally, onsite state-of-the-art testing equipment allows customers to conceptualize and validate next-generation bedding solutions, resulting in faster product development.

The result of recent advancements in ComfortScience are also on display, including more sustainable, durable polyurethane-based pillows and mattresses with added comfort and coolness, improved support and new sensations. As a one-stop innovation center, SleepStudio also plays host to interactive speaker sessions, live demonstrations and workshops.

“We help customers achieve their ideal levels of comfort by combining our knowledge of material science with an understanding of how human beings think, feel, sense and behave,” said Jessica Chang, marketing manager for North America at Dow Polyurethanes. “SleepStudio reinforces our commitment to our customers in the region, and provides a unique opportunity for foamers, brand owners and retailers to enhance their competitive edge. Through partnership, we can better understand how to engineer comfort.”

With unparalleled expertise in polyurethane chemistry, Dow is at the forefront of R&D and product development in the bedding market and beyond. By configuring three dimensions of comfort – ergonomics, microclimate and sensation – differently, Dow creates tailored solutions to deliver the most comfortable experience possible.

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About Dow
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit or follow @DowNewsroom on Twitter.

1Source: 2018 study conducted by the National Bed Federation.