(1960-1989)
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Going Global and the First Era of Commercialization
Boom Years and International Expansion
As Dow grew rapidly during the 1960s, Dow accelerated its global expansion and established manufacturing plants throughout the world. As manufacturing expanded, R&D expanded and Dow set up technical centers to ensure the best technology was available at each location. The postwar years also ushered in Dow’s commercialization of a wide range of household products – from Saran Wrap® to Scrubbing Bubbles®. By 1974, Dow was the most profitable chemical company in the world. Learn more about Dow’s diversification and growth following World War II.
Science and Space:
The Apollo XI Mission used Dow Corning silicone sealants, rubber (hoses), potting compounds and insulation. Dow technology also played a small role in the moon landing; its epoxy resins were used in the spacecraft’s heat shield. The resins were charred during re-entry to Earth’s atmosphere but effectively absorbed the 5,000-degree heat.
“I want to say one word to you, Benjamin Just
one word. Are you listening? Plastics.”
– Mr. Maguire, giving career advice to Benjamin in the 1967 film The Graduate
®Saran Wrap, Ziploc and Scrubbing Bubbles and logos are trademarks of S.C. Johnson and Son Inc.
®Handi-Wrap and logo are trademarks of Cornerstone Enterprises LLC