A New Kind of Recycling

Jill Martin

Gerber’s sustainable solutions and the launch of its recent IncrediPouch™ product enabled the curbside recycling of flexible plastic packaging with its first-to-market single-material design. 

Dow’s Global Sustainability Director, Jeff Wooster, sat down with Sina Hilbert, Brand Manager and Sustainability Lead at Gerber, to discuss Gerber’s approach to the circular economy, its partnerships with Gualapack and the Materials Recovery for the Future and more.

Sina Hilbert


Brand Manager and Sustainability Lead, Nestlé Nutrition North America (Gerber)

Sina Hilbert is the Brand Manager and Sustainability Lead at Gerber, where she works across teams to elevate and amplify Gerber’s commitment to sustainability.

That includes setting new industry standards for responsible packaging through innovative product design, as well as promoting Gerber's responsible agriculture and supply chain practices. Sina continues to be a key figure as Gerber works to achieve its goal of making 100% of its packaging recyclable or reusable by 2025 and was instrumental in the development of Gerber’s IncrediPouch™, the first-to-market, single-material baby food pouch designed to promote a circular economy for plastics.

Connect with Jeff

Have a question or want more information about the circular economy? Connect with Jeff Wooster, our Global Sustainability Director.