Washable Memory Foam Technology

Midland, Michigan - March 04, 2016 -

Pillow talk is usually not about how dirty your pillow is. Most consumers are unaware that pillows are recommended to be washed every 3 months1 due to the fact that after two years, 1/3 of a pillow’s weight contains dead skin, bugs, dust mites and droppings.2 Unfortunately, memory foam pillows are not easily washable because tiny, porous memory foam cells hold water long after a pillow is removed from the washing machine and hung to dry. However, a new technology from Dow Polyurethanes in North America overcomes this challenge and enables a more washable memory foam pillow.

In tests, after washing five times, the memory foam pillow retained similar properties as the original.


“Our new polyurethane technology allows a cleaner, cooler and more comfortable sleep enabled by a larger cell structure that, when washed in any non-agitator washing machine, can be washed and machine dried while keeping the superior foam mechanical properties,” said Alan Robinson (@Alan_A_Robinson), North America marketing manager, Dow Polyurethanes, North America. “This is truly a first for memory foam pillows.”

An added benefit of the viscoelastic polyurethane foam cell structure is additional airflow properties.

“With the open cell structure we’re able to achieve with our innovative polyurethane chemistry, people can enjoy a ‘cooler’ pillow as the structure allows for better airflow. Research has proven that a cooler sleep environment reduces tossing and turning, which results in a healthier and more restful sleep,” added Robinson.

One of the fastest-growing products in consumer markets is memory foam bedding, especially pillows. Memory foam pillows cradle and support the head and neck, and many people attribute a better night’s sleep to this polyurethane-based technology. Dow will be showcasing all their ComfortScience solutions at ISPA 2016 booth #2025. For more information, visit www.dow.com/sleep

1Source: Huffpost Healthy Living
2Source: http://www.achooallergy.com/about-dust-mites.asp

About Dow Polyurethanes

Dow Polyurethanes develops and delivers a broad portfolio of technologies and customized solutions to customers in a variety of industries, and applications ranging from energy-efficient insulation materials, to industrial and infrastructure solutions, to consumer comfort solutions in flooring, furniture bedding and footwear. The business manufactures and sells key chemical components as well as fully-formulated polyurethane systems for rigid, semi-rigid and flexible foams, and coatings, adhesives, sealants, elastomers and composites. Dow is the world's largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI. Striving to meet the specific needs of its customers in their local geographic regions, Dow Polyurethanes operates a global network of production sites and systems houses, as well as innovation and service centers. The business has an ongoing initiative to lead the industry in providing high-performance products that meet critical market needs and contribute to a more comfortable, healthier and resilient society. For more information, visit www.dowpolyurethanes.com and follow us on Twitter and LinkedIn.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. References to \"Dow\" or the \"Company\" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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Kara Braley
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Tori Unger
\nG&S Business Communications
\n+1.312.648.6700 ext. 2124
\ntunger@gscommunications.com \n