Sustainability Latest Innovations

Dow’s PacXpert™ Packaging Technology and REFLEX Recyclability Project Lead the Way at Packaging Europe’s Sustainability Awards

Horgen, Switzerland - September 09, 2016 -

Packaging Europe, one of Europe's leading industry magazines, has named The Dow Chemical Company's (Dow) PacXpert™ Packaging Technology winner of the category for “best weight reducing solution” at the premiere edition of their Sustainability Awards. Dow was also a participating partner in the REFLEX project aimed at improving the recyclability of flexible packaging in the UK, which has been awarded runner up in the “best brand” category.

With sustainability increasingly at the forefront of packaging innovation, Packaging Europe conceived its Sustainability Awards as an opportunity to celebrate the best, most innovative and most significant work being done towards improving the environmental impact of packaging and packaged goods.

“This inaugural edition of the awards has surprised us all in terms of the huge response we have received –both in terms of nominations and debate,” said Tim Sykes, Editor of Packaging Europe. “The winning solutions ultimately distinguished themselves either by making some substantial leap in performance, making a technological breakthrough which opens up new possibilities, or achievements which demonstrate an industry-leading commitment to sustainability in packaging.”

As winner of “best weight reduction solution” category, Dow's PacXpert™ Packaging Technology is an innovative technology that enables the transition from larger traditional rigid containers to flexible packaging whilst meeting market needs for sustainable design. The Packaging Europe judging panel deemed PacXpert™ as a green innovation which look set to be a hit in the market place.

The distinctive flexible stand-up pouch is durable, lightweight, and cost effective with design features for enhanced consumer convenience. “We are honoured and proud for the industry recognition that this award represents,” said Fabrice Digonnet, new business development leader EMEA, Dow Packaging and Specialty Plastics. “In creating PacXpert™ sustainable design was paramount for us. The result is a light-weight solution that uses less raw materials to make each package, increases transportation efficiency with empty packages shipping flat thus potentially lowering CO2 emissions, lowers waste removal costs and occupies less receptacle and disposal space.”

The REFLEX project which was awarded runner-up for “best brands” is a two year initative funded by Innovate UK and led by Axion Consulting in collaboration with high-profile global brands within the EMEA packaging value chain. The project aims to create a ‘circular economy' for flexible packaging – improving recyclability by engaging the entire value chain involved in packaging lifecycles, from polymer production to package manufacturing to waste management as well as recycling companies and organizations. Dow is one of the participating partners in the project, which also include leading converters Interflex and Amcor, brand owners Nestlé and Unilever, and waste management and recycling companies Tomra and Sita.

Dana Mosora, Dow's EMEA Leader for Sustainability commented: “REFLEX is an example of how Dow is approaching the market – by looking to collaborate with all our partners, to develop innovative solutions for sometimes very complex issues like sustainability. This method of working together is gaining prominence within our industry. It is inspiring for not just our partners and other members of the value chain, but key influencers like Packaging Europe which is excellent news.”

Access the PacXpert™ feature on page 24 and the REFLEX project on pages 36-37 in the Packaging Europe Awards publication.

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For editorial information:


Judy Hicks
\nDow Europe GmbH
\n+41 44 728 23 19


Sergio Di Gesù
\nPorter Novelli
\n+32 2 413 03 40