Shelf Stable Packaging
- January 11, 2018 -
Packaging design by famed IDEO and shelf stable packaging in an innovative single-serve meal concept from ConAgra combine to give consumers a new way to enjoy tasty, fresh-made office lunches or meals-on-the-go. Maria Callender’s HomeStyle Creations and Healthy Choice Fresh Mixers feature dry rice or pasta in a plastic tub, ready for added water and quick microwave cooking. The freshly cooked pasta or rice is then drained using a clever tub cap that doubles as a strainer. Then, just mix in the flavorful contents from a retort tray also enclosed in the kit, and you have a meal experience as close as possible to home-prepared, with nothing more than access to water and a microwave.
Separation and assembly of the ingredient components in this way using shelf stable packaging creates a positive consumer food preparation experience with the payoff of an enjoyably textured, tasty, and nutritious meal.
Dow Appeel® lidding resins are used to adhere a peelable, reverse-printed PET film label and dust cover to the perforated polypropylene tub cap. Reliable sealing and controlled peel strength are key contributors to product protection and easy opening in this shelf stable packaging application.