OBC Based Performance Midsole Wins Ringier Award 2016

Shanghai, China - April 18, 2016 -

The Dow Chemical Company (NYSE: DOW) has won the 2016 Ringier Technology Innovation Award in the category of Rubber/Elastomers Materials and Additives for its INFUSE™ Olefin Block Copolymers (OBCs) solution used in the athletic shoe midsole. It is the only winning technology for this category.

“We are excited to receive this award from Ringier,” said Bob Gowell, global R&D director of Dow Elastomers, Electrical & Telecommunications. “It is an important accolade for Dow in recognition of our continuous commitment to help our customers revolutionize footwear performance and comfort through cutting-edge science and technology.”

During the past several years, athletic shoe consumers around the world have been demanding better cushioning technology in performance athletic shoes. Footwear makers are, therefore, in need of higher performance midsole solutions to meet the new consumer trend in performance.

Midsoles are a critical component in the design of a shoe when it comes to determining the life of the shoe and the quality of the runner’s ride. In particular, midsoles protect the runner from injury, absorbing shock from jumping and running during a workout and lessening the impact and stress on the body. They also serve as the center of stability for an athlete, preventing the foot from rolling inward or outward, which can lead to pain and injury.

In a market where midsole foams have traditionally provided a minimum level of benefits in comfort, INFUSE OBCs solution for footwear foams perfectly address the challenges that the incumbent midsole materials have not been able to address.

Created using Dow’s INSITE™ Technology, the revolutionary INFUSE™ OBCs can improve resilience, softness and durability, while also reducing the overall weight of the shoe. These attributes are critical performance features that INFUSE™ delivers, enabling footwear brand owners to meet the increasing demands of runners around the world.

In 2012, INFUSE™ OBCs were awarded the ICIS Product Innovation Award due to the technology’s unique blend of flexible polymer segments with hard blocks of high-melting-point polymer, an innovation never before achieved with polyolefin elastomer chemistry.

“Dow has been a dedicated developer of high-performance polyolefin elastomer since 1990,” said Xudong Huang, TS&D director for Asia Pacific. “Dow’s fundamental know-how in advanced catalyst research and high-throughput research methodologies has allowed Dow Elastomers to achieve a series of breakthroughs from our pioneering developments in ENGAGE™, AFFINITY™ plastomers and VERSIFY™ propylene-based olefin elastomers, and to the most recent INFUSE™ OBCs, which were inspired by our customers and permit new-to-the-world enhanced performance and processing combinations.”

The 2016 Ringier Awards featured a total of 11 categories with various nominations across Asia Pacific. In the category of “Rubber/Elastomers Materials and Additives”, entries were judged against a stringent set of standards by a panel of experienced judges as well as through online votes casted by the public.

About Dow Elastomers
Dow Elastomers, a business unit of The Dow Chemical Company (NYSE: DOW), is the world’s leading producer of polyolefin elastomers, with the industry’s broadest product portfolio, and the largest global producer of metallocene EPDM, with more than 40 years of experience serving the global adhesives, consumer goods, infrastructure and transportation industries, among others. Dow Elastomers is the only producer with world-scale trains on three continents, and is further investing for innovation and growth and bolstering its global capacity, differentiated product portfolio and rich innovation engine through investments in world-scale trains in the U.S. Gulf Coast and in Sadara Chemical Company.

About Dow
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.

For further information, please contact:


For editorial information:


Juliana Foo
\n+65 68304583