Dow Helps Brand Owners Get Personal with LabSense

- August 04, 2016 -

LabSense™ is a recently launched collaboration model from Dow that features a network of personal care experts, capabilities and technologies that accelerate innovation for brand owners and formulators around the world. The value of LabSense is that it offers personal care formulators the opportunity to gain access to state-of-the-art finished product concepts designed to address the latest consumer trends.

Through LabSense, brand owners and formulators can utilize Dow's premium ingredients, market-leading intelligence, and scientific expertise to help develop innovative products and bring them to market faster.

\"LabSense offers brand owners collaboration opportunities with our scientists and trend experts, but it's so much more than that,\" said Chad Holzer, global business director, Dow Home, Institutional and Personal Care Solutions. \"With access to finished product concepts and demonstrations based on our premium ingredients, and a constant pulse on consumer trends, brand owners will address demands quicker, more efficiently, and more sustainably.\"

Since launching LabSense, Dow has been able to feature its finished product concepts and demonstrate the essential components that go into creating a personal care product that addresses global and regional consumer demands.

To learn more about LabSense, visit

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\nDwayne Roark