Dow Becomes Official Partner of Transforma

Through the partnership with Dow, the Official Chemistry Company of the Olympic Games, the Rio 2016 education program will reach seven new cities and more than 180 schools in Brazil


Dow, the Official Chemistry Company of the Olympic Games and Official Carbon Partner of Rio 2016, has become the premier partner of Transforma, the Rio 2016 Organizing Committee’s education program for the Rio 2016 Olympic and Paralympic Games. Dow will provide educational programming focused on science and sports, and through the Company’s support of Transforma, the program will expand to seven new cities, training educators in more than 180 schools, where Dow has offices and manufacturing operations: Guarujá, Jacareí, Pindamonhangaba, Franco da Rocha, Jundiaí (in the State of São Paulo), Salvador and Candeias (in the State of Bahia).

Thanks to Dow’s support, in addition to expanding the program to new cities, nine digital classes will be introduced to disseminate Science, Technology, Engineering and Math (STEM)-related content, including physics, chemistry, biology, and environmental lessons taught through the lens of the Olympic Games. The objective is to inspire and motivate future generations of scientists, engineers and mathematicians across Brazil.

To broaden the implementation of Transforma, Dow and Rio 2016 will provide teachers, physical education instructors and tutors on-site training and activities with support from the Town Councils and State and Municipal Secretaries of Education and Sports of the seven cities where Dow is present.
“Through Transforma, Dow has a unique opportunity to directly contribute to the improvement of science education across the country,” stated Flávia Venturoli, Director of Communications and Governmental Relations for Dow Latin America. “In 2016, while Brazil hosts the Olympic Games for the first time, Dow will celebrate 60 years of operation in the country. In addition to all of Dow’s technological contributions to the Olympic Games – whether through the delivery of solutions to the event’s infrastructure or the innovative carbon footprint mitigation program for Rio 2016 – we are reaffirming our commitment to improve science education not only in the communities where we operate, but also nationwide.”
“Dow’s support enables us to take the world’s largest event to significantly more schools, expanding the legacy of the Rio 2016 Olympic Games. With this partnership, the Transforma program will reach additional regions, increase the amount of science-based content offered, and provide more students and educators with access to the program. We want to build a large network so that the energy of the Games gains momentum, reaches even more people and continues beyond 2016,” said Vanderson Berbat, Education Manager of the Rio 2016 Committee.

Transforma, the education program of the Organizing Committee for the Rio 2016 Olympic and Paralympic Games, has already been rolled out in 9,000 schools, benefiting approximately five million students. Education is a core component of the Olympic Games of the Modern Era, and implementing an Education Program is a commitment taken by all host cities to ensure the event’s social legacy. In this way, Transforma, which started its activities in 2013, aims to expand sports-inspired content in public and private schools and promote activities that drive the Olympic and Paralympic values. The program offers free educational materials, curriculums, sports training, school challenges, suggestions on sports experimentation and content for classrooms.
On-site initiatives are taking place in the following states: Rio de Janeiro, São Paulo, Minas Gerais, and Manaus. With Dow’s support, on-site activities will also be available in the State of Bahia. Through the distance learning platform, the program benefits all Brazilian states and two districts in Portugal. In the city of Rio de Janeiro, the program is part of the city’s public policy system.

About Dow
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