Whether working, playing or resting, consumers are always looking to improve their comfort. To enable a better, more comfortable night’s sleep, Dow recently opened a SleepStudio location in North America. This marks the Company’s second SleepStudio location worldwide after the first was established in Horgen, Switzerland, late last year. The facility is a collaborative meeting and demonstration space that fosters dialogue and education and advances comfortable sleep. The new studio brings together technical expertise and industry insight to drive bedding design, innovation and polyurethane material science forward.
“For 56 percent of mattress purchasers, comfort is the most important factor in their purchasing decision,” said Paul Cookson, global SleepStudio and innovation leader for Dow Polyurethanes. “We know that the key attributes of comfort are unique to each individual, so our network of SleepStudios provides a backdrop to test, analyze and customize comfort solutions. We invite those working across the industry to visit our new facility, seek and create together the next generation of mattresses and pillows.”
SleepStudio is equipped with sleep testing rooms that simulate different seasons and geographies through quantified temperature and moisture testing technologies, which enable the design of cooler, drier and more comfortable materials. Visitors can also test and model pressure points and weight distribution across sleep surfaces.
“We help customers achieve their ideal levels of comfort by combining our knowledge of material science with an understanding of how human beings think, feel, sense and behave,” said Jessica Chang, marketing manager for North America at Dow Polyurethanes. “SleepStudio reinforces our commitment to our customers in the region and provides a unique opportunity for foamers, brand owners and retailers to enhance their competitive edge. Through partnership, we can better understand how to engineer comfort.”